Facts and data on pictograms
Synonyms / Other Terms Used
Gambling House, Gambling, Gaming
Category
Tourism, Recreation, Activities
Message / Function
For notice in general, to indicate the location of a casino and to signify the activity of gambling
| Source | Description | |
|---|---|---|
 |
BS 8501:2002 | Parallel projection of dice |
 |
BTA 1989 | Parallel projection of dice |
 |
Aragón | Top view of roulette wheel |
 |
Extremadura | Top view of roulette wheel |
 |
Slovenia 2015 | Top view of roulette wheel and ball |
 |
Schiphol | Front view of two human figures behind roulette wheel |
 |
Coquet | Top view of roulette wheel with $ sign in the middle and two playing cards |
 |
HSSS | Two playing cards showing Aces |
 |
Bolivia | Two playing cards showing Aces |
 |
KSA | Two playing cards showing Aces |
 |
Peru | Symbols for French-suited playing cards separated by cross |
 |
GSR Portugal | Symbol for the suit of Clubs |
 |
Ionescu | Front view of slot machine with lever showing three stars |
Discussion
The image contents of the graphical symbols in the collection above vary in correspondence to the games typically played in casinos. No single visual stereotype can be identified.
In our research we discovered that existing test data on pictograms for indicating the location of a casino and to signify the activity of gambling is very limited:
Neves (2012) examined the symbol for the suit of Clubs shown in the table above (labeled GSR Portugal) on basis of the Comprehensibility Estimation procedure, where it reached a mean value of 75.9, indicating this symbol probably could be understood well enough.
Zwaga & Poppinga examined a pictogram that was designed for Schiphol Airport, labeled as Schiphol above. In this study 89.5 % of the respondents - mostly persons with higher education - provided correct answers for this variant showing two human figures behind a roulette wheel.
No information is available about the comprehensibility of any other pictogram variants and misinterpretations or confusions to be expected.
Recommendations
Due to the limited data available we recommend conducting an exact analysis of the communication needs, collecting or designing further pictogram variants, and testing these graphical symbols using the Comprehensibility Estimation procedure and Comprehension Tests to obtain data for recommending the best suited pictogram.
Tests of pictograms of referent Casino
Neves, J. (2012): Sistema de signos para informação turística: Metodologia para o desenvolvimento de sistemas sinaléticos. Tese de Doutorado - Universidade de Lisboa, Faculdade de Arquitetura.
Zwaga, H.J.G. & Poppinga, J.: Identification and Legibility of Graphic Symbols; Towards a standard for public information symbols. Internal Report, Psychological Laboratory, University of Utrecht
Updated 2024-02-24 by Ch.Brugger