Synonyms / Other Terms Used
Books & Newspapers, Newsstand, News Kiosk, Newsagent
Category
Concessions, Commercial Facilities, Travel
Message / Function
To indicate the location of a store for books and magazines, a newsstand, news kiosk or newsagent
Source | Description | |
---|---|---|
Tern | Top part of a book in front of top of a folded newspaper with text 'New' implying a title | |
1) | ÖNORM A 3011 | Top part of a book in front of top of a folded newspaper with text 'New' implying a title |
UIC 413 | Top part of a book in front of top of a folded newspaper with text 'NEW' implying a title | |
2) | UIC 413 b | Book placed flat on a folded newspaper seen from above |
TCRP | Book plus folded newspaper with text 'NEWS' | |
Eco-Mo Foundation |
Magazine with text 'NEWS', flipped open, and small opened booklet | |
CNIS | Book placed flat on a folded newspaper seen from above | |
3) | ON Testdesign | Top part of a book in front of top of a folded newspaper |
Düsseldorf Airport |
Book in front folded newspaper | |
* | UIC Testdesign | Book in front folded newspaper |
* | UIC Testdesign | Book in front folded newspaper |
DB 2017 | Book in front folded newspaper | |
ISO 7001 | A magazine flipped open and a folded newspaper | |
Zurich Airport | Hand holding folded newspaper, text 'News' above | |
MTA | Diagonally arranged folded newspaper with text 'News' and four lines below | |
EJP | Opened booklet or magazine showing horizontal lines and rectangle |
Discussion
Comprehension Test results for the three pictograms marked 1) to 3) in the table above (Brugger, 1983) showed that variant 1) performed best with 72 % responses in the defined domain and revealed better differentiation from the message Library than the other variants examined. Variant 2) from the International Railway Standard 413 - which concerns the signage and the information for the clients in the stations - elicited only 53 % responses in the domain intended, even though it was widely used already at the time of this study. Regarding these results the first variant of this table was included in the Austrian standard ÖNORM A 3011.
In a later study (Brugger, 1996) the two variants marked with a *, both with text symbolized similar to the ISO 7001 variant shown above, could not reach comprehension scores of the ÖNORM A 3011 and the UIC variants, which at that time reached comprehension scores of 73.6 and 69.6. The newspaper head shown in those variants seems to be a relevant detail. With a comprehension score of 60.1 the pictogram variant labeled as Eco-Mo Foundation seemed to be somewhat inferior to the ÖNORM A 3011 pictogram (Eco-Mo Foundation, 2001).
Recommendation
Based on the test results known and regarding design aspects we recommend the use of pictogram No 89 from ÖNORM A 3011 part 4 or Tern Pictogram TS0662 News Stand, Kiosk or News Agent.
Tests of pictograms of referent Books and Magazines
Brugger, Ch. (1983): Abschlußbericht über den Verständnistest. Report to the Austrian Standards Institute (ON) dated May 1983, Vienna.
Brugger: Ch. (1996): Verständnistest UIC Kodex Merkblatt 413. Report to ÖBB GD 02 (Austrian Railways), Vienna, March 1996.
Eco-Mo Foundation (2001): Test data of public information symbols in Japan - Procedure for the testing of public information symbols by the Study Committee. ISO: ISO/TC 145/SC 1 N 329.
See also
Updated 2023-11-29