Synonyms / Other Terms Used
Smoking Area, Smoking Allowed
Category
Regulations, General Information, Public Facilities
Message / Function
To signify where smoking is allowed
Source | Description | |
---|---|---|
KFAI | Side view of horizontal burning cigarette with smoke | |
UIC 413 | Side view of horizontal burning cigarette with tip, smoke represented by two wavy vertical lines | |
Kapitzki | Side view of horizontal burning cigarette in outline with smoke | |
ÖNORM A 3011 | Side view of horizontal burning cigarette in outline with smoke | |
UIC 413 b | Side view of horizontal burning cigarette in outline with smoke | |
BVG | Side view of horizontal burning cigarette in outline with smoke | |
Swiss Post | Side view of horizontal burning cigarette with smoke | |
UXWing | Side view of horizontal burning cigarette with smoke | |
AIGA | Side view of horizontal burning cigarette with smoke | |
Eco-Mo Foundation |
Side view of horizontal burning cigarette with smoke | |
CNIS | Side view of horizontal burning cigarette with smoke | |
ISO 7001 | Side view of tilted burning cigarette in outline with smoke | |
BS 8501:2002 | Side view of tilted burning cigarette with smoke | |
Picto'grafics | Side view of tilted burning cigarette with smoke | |
Smitshuijzen | Side view of burning cigarette tilted upwards, with smoke | |
Smitshuijzen | Side view of burning cigarette tilted upwards, with smoke | |
O'68 | Side view of burning pipe, smoke represented by four wavy vertical lines | |
IKA | Top of waterpipe with smoke | |
X'70 | Hand holding burning cigarette, smoke represented by three wavy lines | |
Toshiba | Hand holding burning cigarette, smoke represented by three wavy lines | |
Furtaev | Head of person in profile, smoking cigarette |
Note: Some of the examples shown above were mirrored horizontally to contrast differences.
Discussion
Using the Production Method Gehringer (1979) explored which mental images or visual stereotypes exist concerning the message Smoking. 80 % of the responses showed a burning cigarette with smoke. Next were variants showing the head of a smoking person (10 %) and followed by a pipe with smoke (7 %). Only 3 % provided other solutions. Responses indicate that there exists a visual stereotype regarding Smoking. This observation corresponds to the selection of pictograms found, which is dominated by images showing a burning cigarette with smoke.
In her dissertation concerning optimization of pictograms, Skone (1977) could not find significant differences in reaction times regarding horizontal and tilted renderings of burning cigarettes.
In a later Japanese study to propose domestically unified graphical symbols based on scientific methods, the pictogram variant labeled as Eco-Mo Foundation reached a comprehension score of 93.9, an excellent value (Eco-Mo Foundation, 2001).
Recommendation
It has to be questioned whether the image used to signify where smoking is allowed must be completely identical to that used for the message 'No Smoking' without the negation applied. If this is not the case, each of the two images could be optimized individually.
Regarding the message 'No Smoking', check studies of Dewar (1976) and Murray et.al. (1998) about design aspects concerning the negation elements, as the specific elements must not obscure the intended message.
Tests of pictograms of referent Smoking
Eco-Mo Foundation (2001): Test data of public information symbols in Japan - Procedure for the testing of public information symbols by the Study Committee. ISO: ISO/TC 145/SC 1 N 329.
Gehringer, J. (1979): Untersuchung über die zeichnerische Gestaltung von Pictogrammen in Abhängigkeit von einigen Persönlichkeitsmerkmalen, sowie Überprüfung einiger Bildzeichen auf ihre Erkennbarkeit. Dissertation, Psychology Department, University of Vienna.
Skone, K. (1977): Erkennbarkeit von Symbolvarianten. Dissertation, Psychology Department, University of Vienna.
Updated 2023-07-06 by Ch.Brugger